Texas Quarterback Arch Manning Signs Lucrative NIL Extension with Panini America, Donates Significant Portion to Longhorns Football Program
University of Texas quarterback Arch Manning has signed a major Name, Image, and Likeness (NIL) extension with Panini America, solidifying his status as one of the most prominent college athletes in the country. The new multi-year agreement is reportedly valued at $8.5 million and includes an exclusive memorabilia deal, continuing Manning’s relationship with the global sports and entertainment collectibles company.
Manning, a former top-ranked high school recruit and the nephew of NFL legends Peyton and Eli Manning, has been a headline name in college football since joining the Texas Longhorns. His continued partnership with Panini America not only highlights his commercial appeal but also sets a new standard for NIL endorsements in the college sports world.
The deal focuses heavily on exclusive trading cards and signed memorabilia, allowing fans to collect rare items connected to the young quarterback. Panini America, known for producing licensed sports cards and collectibles across the NFL, NBA, and college sports, views the continued collaboration with Manning as a way to capitalize on his star power and growing fanbase.
In a move that has drawn widespread praise, Manning announced that he will donate 30% of his earnings from the deal—roughly $2.55 million—to the Texas Longhorns football program. The donation is expected to help fund resources such as player development, facility upgrades, nutrition programs, and academic support. Manning’s decision underscores his deep commitment to the team and the university, showing that his success off the field is aligned with helping build a stronger foundation for the Longhorns’ future.
University officials and coaching staff were reportedly moved by Manning’s generosity, with some noting that such a significant contribution from an active player is unprecedented in the NIL era. His actions not only highlight his leadership qualities but also reflect the culture of unity and investment in the team’s long-term goals.
Manning’s NIL journey began early, but he has been notably selective about his partnerships, choosing only deals that align with his values and public image. His continued relationship with Panini America, initiated in 2023, is one of the few public deals he has engaged in, making it even more notable.
This deal reinforces the shifting landscape of college athletics, where athletes can now leverage their personal brand while still in school. Manning’s measured approach to NIL—balancing financial opportunities with team loyalty and humility—serves as a model for how athletes can navigate this new era responsibly.
As the 2025 college football season approaches, all eyes will be on Manning both for his performance on the field and for the broader impact he continues to make in the world of college athletics. His decision to give back to the program that supports him demonstrates a maturity beyond his years and sets the tone for what could be a transformative legacy at Texas.
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