“Aston Villa’s Douglas Luiz: From £15 Million Signing to Premier League Maestro with Quadrupled Market Value”

The Villans faced struggles in the Championship, but the entry of NSWE in July 2018 marked a turning point.

Their ascent in the Premier League, fueled by Unai Emery’s brilliance, was grounded in exceptional recruitment. Aston Villa, under Dean Smith, invested heavily in players like Douglas Luiz,

signed from Manchester City for £15 million in 2019.

Despite some missteps in signings, including Trezeguet and Samatta,

successful acquisitions like Ezri Konsa, Tyrone Mings, and Luiz defined their summer spending.

Initially a defensive midfielder, Luiz evolved under Emery into a key figure in Villa’s rise, valued at four times his initial cost. Deployed as an advanced playmaker, Luiz contributed significantly to

Villa’s attack, garnering interest from clubs like Arsenal and Liverpool.

His market value, recognized by CIES Football Observatory at

£62 million as of 04/01/2024, has seen an extraordinary 313% increase since joining Villa.

With continued stellar performances, the 25-year-old’s value is poised for further escalation.

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